Case Studies

Accuprint is a proud member of PODi (Print On Demand Initiative). Approximately once a month we will update this page with two new published PODi case studies. These are actual campaigns showing the power of digital printing, personalization and mutli-channel direct marketing techniques. These are the same tools Accuprint is using to help our clients achieve similar results, and we can help you do the same!

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Miami University Proves Value of Relevant Marketing for Student Recruitment

Miami University had revamped its Honors Program to give students the opportunity to shape their studies and explore their interests beyond the traditional classroom. Eager to increase awareness of—and enrollment in—its cutting-edge program, Miami University implemented a multi-channel direct marketing campaign. The campaign included variable data personalization, Personalized URLs, direct mail and email. The variable mailer was tested against a static control. 90.5% of enrolled Honors students were respondents to the data-driven mailer while only 9.5% had received the control mailers.

Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales

Good Sports Outdoor Outfitters expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion Good Sports implemented a direct marketing traffic generation campaign to increase sales and attract new customers. The cross-channel campaign coordinated messages and offers across direct mail, email, newsweekly ads and QR code landing pages. Redemptions of personalized direct mail coupons and seasonal promotions resulted in new sales exceeding $60,000.