Cross-Media Marketing
Drive Sales With the Combined Power of Print, Mobile and Web!
Whether selling an idea, brand, product or service, marketing is meant to increase awareness and directly support a company's sales efforts. Integrated direct marketing services from Accuprint - also known as cross-media marketing - are an extraordinarily potent means to that end. Using an arsenal of communication tools, all of which include the dynamic power of personalization, we are experts at creating multi-channel marketing campaigns that:
• Increase response rates
• Generate real-time warm sales leads
• Increase conversion rates
• Lower cost per lead / sale
• Increase average sale amount
• Instantly qualify leads
• Refine prospect data
• Track and measure results
• Sell more
• Finally, GENERATE MUCH HIGHER ROI
Multi-Channel Integration
To better understand how we coordinate a mult-channel campaign, download the integrated marketing workflow above. In short, we use a combination of personalized direct mail, emails and SMS text messaging to begin a relevant conversation wtih your prospects. These highly personalized, data driven touches are proven to increase response by 2 to 5 times traditional mass marketing campaigns, and create a feedback loop that further refines your market data and directly improves future campaign results.
Personalized URLs (PURL)
Using the variable data capabilities of our digital press, Accuprint incorporates personalized web landing pages as a response mechanism. With studies showing an average of 74% of people preferring to respond to offers via the web, this is the friendliest and most immediate response channel. But the magic lies in our ability to implement a tracking system which captures these visits in real-time. Our clients have access to their own campaign's online dashboard to track their progress. And while the prospect is at their own microsite, they are walked through a process to update and append their contact information, and answer a few simple questions. This intelligence gathering can then be used to further develop a more robust data set on each prospect for future marketing. Plus, with each visit, a real-time alert in the form of an email or text message can be automatically sent to your sales support team for immediate follow-up. A recent study by MIT and InsideSales.com determined that the odds are 21 times greater of qualifying a web-based lead if it's responded to in 5 minutes vs. 30 minutes!
Mobile Strategies
Accuprint has the technologies to incorporate cutting edge mobile marketing techniques into each integrated campaign. Whether text messaging, quick response codes (QR), or short-code opt-in strategies, adding another channel to touch your prospect is priceless. With the acceleration of smartphone sales recently, most of your potential customers will have a phone on their person at the time you release your campaign. Why not reach them when and where they are most comfortable and receptive to your offer?
Trackable and Measurable Results
John Wanamaker, the famous retailer, commented "Half of my marketing spend is wasted. I just don't know which half". And with a recent CMO Council report showing tracking and measuring marketing campaign as being the most important struggle facing marketers, Wanamaker's comments still apply today.
Now you can measure the results real-time. Online dashboards keep you up to date, knowing what has worked and what hasn't, what leads have been generated, your current campaign ROI, detailed response reports and more.
What is your marketing objective?
Accuprint's integrated direct marketing can be custom tailored to suit every specific marketing objective. Each channel can be used simultaneously, or individually at different times throughout the campaign, to further reinforce your objectives. This cross-media, multi-channel approach has been proven to be particularly effective for:
Don't wait! Call an Accuprint representative today to begin a conversation about your marketing objectives, and how we can put these tools to work your business! If you would like to read more about how others businesses are effectively using these same marketing tools, read our CASE STUDIES which we update each month.
